The Decal Program at a glance.
Created to help recognize your fleet’s commendable driving practices while also identifying room for improvement, the Decal Program has proven to be both effective and one of SafetyFirst’s most recognizable services. While out and about, motorists and pedestrians may notice vehicles driving in a safe, courteous, and professional manner—or those driving poorly or even dangerously. By calling the phone number listed on that vehicle’s decal, callers will be connected to our Safety Hotline. From there they’ll be asked to relay the decal’s unique identification number, linking the vehicle in question to the call and allowing the caller to compliment that driver’s good behavior or file a complaint on their improper or unsafe driving. Our Safety Hotline is staffed 24/7/365 by specialists trained to collect the information related to each compliment or complaint. Following a call, SafetyFirst compiles the information into a report and passes it along to those responsible for the vehicle, allowing them to commend their drivers or discuss room for improvements during a coaching and counseling session.


Vehicle Decals
Accountability that sticks.Vehicle Decals are a vital component of the SafetyFirst Decal Program and serve as a means to reinforce driver accountability. It’s important that fleet drivers follow local, state, and national laws and that they operate in a safe and professional manner. However, sometimes people slip up, make mistakes, or simply have an off day. To reinforce safe behavior and hold fleet drivers accountable, vehicle decals are a means for the public to call in and report any unsafe or unprofessional driving practices. Each decal features the phone number for our Safety Hotline along with a unique ID number that ties the decal to a vehicle in our system. This way when a call comes in we’re able to associate that person’s report with a specific vehicle and owner. And while people often associate such systems as a means of reporting bad driving, these decals also serve as a means for the public to call in and compliment drivers on excellent behavior as well.

In addition to accountability, our vehicle decals are designed to be readable, durable, and flexible.
- Readable: Each decal features a unique ID number and our Safety Hotline phone number—both printed in bold, high-contrast text for maximum readability.
- Durable: Our decals are printed on high quality vinyl and come with instructions on how to prepare your vehicles for the decals, as well as how to adhere them to maximize lifespan.
- Flexible: We understand that not all vehicles are the same. This is why we offer an array of decal sizes designed to fit a wide array of vehicle types. From large decals suited for tractor trailers to ones small enough to fit on a sedan’s bumper, there’s a decal for every vehicle in your fleet.

Safety Hotline
Answering the call of safety.Designed to work in unison with Vehicle Decals, the Safety Hotline is how members of the public can call in to compliment a driver’s good behavior or report their unsafe driving. Based in the United States, the hotline is staffed 24/7/365 by employees extensively trained to answer calls from the public. When someone calls in to submit a compliment or complaint, SafetyFirst gathers important information about the event. This way we can effectively report back to our customers so that they can hold a coaching and counseling session with drivers to commend their good behavior or discuss room for improvement.
To gather this information, our hotline operators know exactly what questions to ask so they can complete a Motorist Observation Report (MOR). These reports include important details about the call, such as the events that transpired and the associated road conditions, location, weather, and more. This way, once the information is passed on to our customers, they have a better understanding of what occurred and how to move forward. Only after studying behavior can you work to enforce or change it.

Motorist Observation Reports
Keeping the roads safe and getting the facts straight.When a member of the public calls the Safety Hotline to report a compliment or file a complaint, our call center employees gather important information so that we can fully understand the situation. To ensure that no detail is left out, Safety Hotline staff ask a series of questions about the event to record the specifics of the incident, including the decal number, when and where it occurred, traffic and weather conditions, exactly what took place, the caller’s contact information, and more. All of this information is compiled into a Motorist Observation Report (MOR), which our Safety Hotline staff complete following each call. From there, we send these reports to the individuals responsible for the vehicle, empowering them to discuss the compliments or complaints with their drivers.

Driver Coaching
Reinforced accountability.The final piece of the process is Driver Coaching. With a Motorist Observation Report (MOR) in the company’s hands following a Safety Hotline call, those overseeing the vehicle in question can decide what next steps they’d like to take regarding the compliment or complaint. While reviewing the reports is a good start towards improving your fleet’s safety culture, we suggest customers to go a step further, encouraging them to hold a coaching and counseling session with the driver associated with the report. Compliments should be recognized and even rewarded in an effort to encourage continued good behavior, while complaints should be reviewed and broken down to better understand what happened and how to improve going forward. This added level of recognition and accountability helps to acknowledge a driver’s good behavior or better understand what may have led to their poor behavior.

Reporting
Details drive a difference.When a call comes in to the Safety Hotline our employees ask various questions about the motorist’s compliment or complaint. They then enter that information into an internal database and its corresponding data entry fields. This enables our system to create a Motorist Observation Report (MOR) for each specific call. Entering call information into the proper fields also empowers our database to do far more than simply generate a call-specific report: it enables powerful and insightful reporting for all of the calls related to your fleet.
With the information gathered during a motorist’s call being fed into our database, fleet managers can generate customized reports based on a variety of different settings and options, including a specific driver, a date range, infraction types, repeat offenders, and more. These reports can be created on-demand or set to generate at user-defined intervals, enabling fleet managers to automatically receive reports whenever they’d like, such as weekly, monthly or quarterly, or however often they need them.

Ten-Minute Training Topics
Keep your drivers on course with relevant safe driving topics.As one of our most sought after and longest-running products, Ten-Minute Training Topics serve as a supplement to your existing driver and fleet safety training and education materials. Every month, SafetyFirst distributes a training topic focused on relevant driver and fleet safety topics. These educational presentations offer high-level overviews covering a broad range of topics, from grade crossing safety and load shift, to proper right of way procedures and more. Customers love our Ten-Minute Training Topics and look forward to their release on the first of every month. Depending on the industry you serve and the cargo you carry, there’s a seemingly endless range of considerations and specifics to cover when it comes to driver and fleet safety. That’s why our Ten-Minute Training Topics offer a high-level refresher on a wide array of topics across the entire driver and fleet safety industry. Each month’s topic is sent out by email and made available as a PowerPoint and PDF. Additionally, a one page summary of each month’s topic is included as well.