10K+

Customers Served

300K+

Vehicles Monitored

750K+

Caller Reports

1M+

Safety Hotline Calls

25+

Years In Business

$80M+

Saved by Clients
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Who we are.

SafetyFirst is a driver and fleet safety firm with more than two decades of experience offering a variety of tried and true solutions aimed at helping improve customers’ driver safety cultures and the efficiency of their vehicle and equipment fleets. Our team of experienced experts are driven by a shared goal: to help strengthen and encourage a safety-first culture among our customers’ drivers and their fleets. Since 1998 we’ve striven to provide customers with the very best service while setting ourselves apart from the competition with our hands on, white-gloved approach to customer relationships.

How we got here.

Founded in 1998, we set out to make an impact on the driver and fleet safety industry. Over the last 25 years we’ve developed an array of solutions to help monitor and improve customers’ drivers, vehicle fleets, and their safety cultures. From programs aimed at modifying driver safety behaviors to running and monitoring Motor Vehicle Records (MVRs) and the popular Decal Program, SafetyFirst has not only made waves in the field: we’ve established ourselves as an industry leader. In addition to offering solutions with a proven track record of efficacy and results, SafetyFirst has established a partner network of 70+ insurance providers. Working together with trusted insurance partners, we've expanded our footprint and broadened our reach to new industries and customers.

Adding to our expansive network of insurance partners and our two-plus decades of experience is SafetyFirst’s hands on customer-focused culture. We don’t believe in a one-size-fits-all approach and so we work closely with customers to understand their needs and serve them in the very best way possible. By staying up to date on industry trends, standards, regulations and technologies, we continue to offer customers the latest and most relevant offerings available. Add to this our belief in the value of long-term relationships: customers have been with SafetyFirst for more than 20 years.

Our personalized approach to doing business has been a considerable factor in our customers’ satisfaction and their decision to stay with us for so long. In addition to the helpful and insightful features that our offerings provide, our teams work one-on-one with customers to ensure that we best serve their needs. This level of customized and hands on service is a rarity and has helped SafetyFirst stand out as a trusted leader in the field.

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Where we’re going.

As we look ahead to the future, we’re excited to continue expanding our customer base along with the products and services we offer. In this age of rapid innovation and advancement, the latest breakthrough technologies amaze us and their potential applications in the driver and fleet safety space continue to fill us with excitement. We’ll continue to provide a customized approach and standout solutions to best meet our customers specific needs while remaining at the forefront of industry trends and technological advancements.

Our Beliefs

Values

    At SafetyFirst we value a commitment to safety above all else.

    We believe in the importance of quality and trust. That's why we partner with industry stalwarts to deliver products, services, and data that our customers can trust.

    And we're guided by the belief that the best relationships are those that are both close-knit and rewarding. That's why we maintain our customer relationships with a personalized, white glove approach.

Mission

    From day one, our goal has been to provide companies with the resources needed to empower them to improve the safety of their drivers and fleets. Because we believe that only once you collect and understand the data can you work to create positive change, making the roads safer for everyone.

Leadership

dan c

Dan Coulthard Chief Executive Officer

sonny singh

Sanjiv “Sonny” Singh Chief Financial and Operating Officer

Team Member

Bob Krueger Vice President of Client Relations

linda hulbert

Linda Hulbert Director of Strategic Alliances

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Jian Wang Director of Information Technology