Increase Profits. Save Lives.


Dan Coulthard, Chief Executive Officer

Dan has been with SafetyFirst since February 2000. He joined the Executive Management Team in 2005 as the Chief Operating Officer emphasizing on improving operational efficiency and customer satisfaction. Focusing on business growth Dan also led the effort to incorporate Telematics as the next cutting edge solution added to the SafetyFirst Suite of products. In 2015 he became SafetyFirst's Chief Executive Officer. Through strategic leadership and guidance, Dan is dedicated to establishing long-range goals and direction to preserve SafetyFirst as the industry leader. In 2011, Dan received an Executive Masters in Business Administration degree in Marketing from Rutgers' University. He is married and lives with his wife and two children in northern New Jersey.

Dan Lessnau, Vice President of Sales

Has over 25 years of experience in the transportation industry, including 13 years in the driver monitoring industry. An accomplished presenter, Dan handles many training sessions with our clients in addition to developing new relationships.

Sonny Singh, Chief Operating Officer/Chief Financial Officer

Jian Wang, IT Manager

Coordinates all system design and programming. This in-house expertise, combined with selective support from a dedicated contractor, enables our company to respond to client requests on a timely basis and provide customized reports as needed.

Customer Support

We have a sharp group of account executives to manage relationships with our clients. These account executives have years of experience in customer relationship positions and work hard to assure that our clients needs are identified and addressed on a timely basis.

Additionally, our Customer Service Representatives (CSRs), begin with a two-week training period, enroll new vehicles and accept incoming observation phone calls. The CSR training program is regularly refreshed to accommodate the needs and requests of new customers and systems advances.

How can we help?
Enter # shown below with no space: